BE@RBRICK (often written Bearbrick or Bear Brick) is the collectible bear figure made by Japanese company Medicom Toy since 2001. The same bear shape is produced in several scales, and the percentage tells you the size. If you're buying your first one, or a gift for a collector, this is the quickest way to understand what you'll actually receive.

The main Bearbrick sizes

  • 100% – about 7 cm tall. The original size. Most blind box series are 100%, and many sets include a 100% alongside a bigger figure.
  • 200% – about 14 cm tall. Less common, released for selected designs.
  • 400% – about 28 cm tall. The most popular display size. 400% figures are usually sold as a set with a matching 100%.
  • 1000% – about 70 cm tall. A statement piece that stands on the floor or a sideboard. 1000% figures are often produced in smaller quantities and come in a large box.

The percentage is simply a scale: a 400% is four times the height of a 100%, and a 1000% is ten times.

400% & 100% sets: the easiest place to start

A 400% & 100% set gives you a shelf-sized figure plus a mini version for your desk. It's the size most people picture when they think of Bearbrick, and it fits on a standard bookshelf (allow around 30 cm of height). Examples currently in stock include the Tweety 400% & 100% set and the Squid Game Guard 400% & 100% set. Browse the full range in our Bearbrick 400% collection.

1000%: for a centrepiece

At around 70 cm, a 1000% Bearbrick needs floor space or a deep cabinet. Collectors often choose 1000% for a favourite artist or film collaboration, such as the Good Guy 1000% or Monkey Sign 1000%. See everything in our Bearbrick 1000% collection.

Shipping note: because of their box size, we ship 1000% figures within Australia only. Sydney customers can also choose free pickup from Castle Hill at checkout.

Which size should I buy?

  • A first Bearbrick or a gift: a 400% & 100% set.
  • Collecting lots of designs on a budget: 100% blind boxes.
  • A feature piece for a living room or office: 1000%.

Check it's authentic

Genuine Bearbricks are made by Medicom Toy and carry Medicom branding on the box and the figure's foot. Read our guide to Bearbrick by Medicom Toy or contact us if you'd like help choosing a size for your space.

November 12, 2026 — Zakka House